Louis Sidoli’s artistic exploration of popular culture is twinned with a fusion of aluminium and neon, to create his own innovative niche in contemporary pop art. A diverse, unique talent who likes to provoke thought and reaction in his work, Sidoli’s distinctive style is evolving the genre that began with Andy Warhol, as he carries on the pop art legacy through the experimental use of new materials and techniques.
Sidoli comes from an artistic Anglo Italian family and displayed an aptitude for art at an early age. However rather than taking the traditional art school route, he carved out a successful design career in the car industry for over 15 years, working for well known brands such as BMW, Mini and Land Rover. His commercial experience in the auto industry was in fact to become the building block for his artistic future. His affinity for high quality materials, engineering and craftsmanship in his work is a result of his product design background and differentiates him from many other artists. Sidoli draws on this experience of industrial manufacturing techniques to fine tune each step of the process in his work and customise every detail, from the level of polishing applied to the aluminium surface to the colour of the power plug.
Sidoli grew up absorbing the music, album cover artwork and music videos of the 1970’s and 80’s which along with an enduring fascination with Andy Warhol, has had a powerful impact on his work. Warhol’s silkscreens, with high contrast monochrome images at the core of his artistic practice, remain one of the key influences on his work. Like Warhol, he references popular culture, to create artworks that are iconic and accessible. Yet they are also artistically credible, with fascinating stories and symbolism behind them.
His work has achieved considerable acclaim since his late arrival on the art scene. As one of the UK's most successful commercial artists, he was signed to the largest commercial art dealer and publisher in the UK: Washington Green Fine Art immediately after his very first collection of art in 2007. His 'Most Wanted" series of artworks in 2009, based on police mugshots of the famous and infamous became a best selling print edition and introduced his work to a much wider audience. His work has been the subject of over 50 solo and group exhibitions in galleries throughout the UK & USA and is owned by collectors worldwide including many high profile personalities such as Liam Gallagher (Oasis), Ozzy Osbourne, Henry Holland & Ali Campbell (UB40) to name a few.
In 2015, Sidoli was commissioned by Halcyon Gallery of Bond Street London to produce a series of portraits to celebrate soccer legend Pele’s 75th birthday. His work, co-signed by Pele himself, featured in the exhibition “Art, Life, Football” alongside work by 12 internationally renowned artists, including Andy Warhol’s original portrait of Pele from 1978. The exhibition which was three years in planning attracted over 50,000 visitors and gained international press coverage. Most recently in 2016, Sidoli presented a series of neon portraits at Halcyon Gallery, as a visual tribute to one of his key influences: David Bowie. The exhibition celebrates Bowie at the height of his artistic glory - his "Golden Years" from 1970 - 1980. Sidoli's signature technique of print + neon on aluminium provided the perfect medium for this subject matter, both for the neon lights 1970's vibe and the way it captures Bowie's kaleidoscopic and glamorous persona.
Sally Rowland 2016 (Fine Art Collector Magazine)