Louis Sidoli comes from an artistic Anglo Italian family and displayed an aptitude for art at an early age. However rather than taking the traditional art school route, he carved out a successful career in the car industry for over 15 years. He was heavily involved with the design of some of the world’s most iconic cars throughout his accomplished career, such as the Mini and Range Rover. His commercial experience in the automotive industry was in fact to become the building block for his artistic future. His affinity for premium materials, engineering and craftsmanship in his work is a result of his product design background and differentiates him from many other artists. Sidoli draws on this experience of industrial manufacturing techniques to fine tune each step of the process in his work, by customising every single detail, from the level of polishing applied to aluminium surfaces to the colour of a power plug.
Sidoli grew up absorbing the music, album cover artwork and music videos of the 1970’s and 80’s which along with an enduring fascination with Andy Warhol, has had a powerful impact on his work. Warhol’s silkscreens, with high contrast monochrome images at the core of his artistic practice, remain one of the key influences on his work. Like Warhol, he references popular culture to create artworks that are iconic and accessible. Yet they are also artistically credible, with fascinating stories and symbolism behind them.
His work has achieved considerable acclaim since his late arrival on the art scene. As one of the UK's most successful commercial artists, he was signed to the largest art publisher in the UK: Washington Green Fine Art immediately after his very first collection of art in 2007. His 'Most Wanted" series of artworks in 2009, based on police mugshots of the famous and infamous became a best selling published print edition and went viral on the internet spawning numerous websites dedicated to the subject. This introduced his work to a much wider audience worldwide. His art has been the subject of over 50 solo and group exhibitions throughout the UK & USA and is owned by collectors worldwide, including many high profile personalities such as Liam Gallagher (Oasis), Ozzy Osbourne, Gary Neville and Henry Holland to name a few. Sidoli's portfolio of innovative work has also attracted the support and collaboration of some of the world's most renowned brands such as SEGA and Aston Martin as well as creative collaborations with the likes of legendary photographer Terry O'Neill.
In 2015, Sidoli was commissioned by Halcyon Gallery of Bond Street London to produce a series of portraits to celebrate soccer legend Pele’s 75th birthday. His work, co-signed by Pele himself, featured in the exhibition “Art, Life, Football” alongside Andy Warhol’s original portrait of Pele from 1978. The exhibition which was three years in planning attracted over 50,000 visitors and gained significant international press coverage. Most recently in 2016, Sidoli presented a series of neon portraits at Halcyon Gallery, as a visual tribute to one of his key influences: David Bowie. The exhibition celebrated Bowie at the height of his artistic glory - his "Golden Years" from 1970 - 1980. Sidoli's signature technique of print and neon on aluminium provided the perfect medium for this subject matter, both for the neon 1970's vibe and the way it captures Bowie's kaleidoscopic and glamorous persona.
Sally Rowland (Fine Art Collector Magazine)