Berlin based gallery LUMAS will soon be launching a new affordable line of Louis Sidoli Neon Art editions, which are expected to start under €2,500. Rather than a traditional gallery, LUMAS galleries give the feeling of being in an art collectors house, showcasing art in rooms that mimic actual living rooms, kitchens, and dining rooms. Louis Sidoli commented "I love this concept and clearly I'm not the only one, as they are located in 40 of the worlds most prestigious retail locations." LUMAS galleries can be found in "Kaufhaus Des Westerns" (Berlin version of Harrods), New York Meatpacking + Soho districts, Paris, Basel and Moscow to name a few. Their portfolio includes some of the world's most renowned artists and photographers including Damien Hirst, Joseph Beuys, Patrick Demarchelier, Takashi Murakami and Helmut Newton.